Email Marketing Specialist

 

Description

Impact is Hiring an Email Marketing Specialist to join our Award Winning Best & Brightest Workplace!

The Email Marketing Specialist will promote our services using email while maintaining a high standard of deliverability and data privacy. This position works on the digital marketing team within the corporate marketing team, reporting to the Digital Marketing Director. The ideal candidate has a flair for creating engaging email campaigns targeted toward each step of the marketing funnel and understands the changing data privacy landscape. Excellent written communication skills are a must, and B2B Marketing experience is strongly preferred.

The Impact Networking Company Culture

Responsibilities

• Review former campaigns to understand strategy and determine areas of strength and weakness to help design future campaigns
• Conceptualize marketing campaigns alongside social and paid media specialists that speak clearly and directly to the pain points of existing and prospective clients
• Write concise, engaging, and accurate email copy
• Manage testing process with internal team to ensure emails are free from errors
• Collaborate with designers and developers to update email templates and create new ones as needed
• Work with Marketing Operations to manage list segmentations and create new ones to support sending more relevant and personalized emails
• Create and send emails using HubSpot
• Monitor and reporting on the utility of each campaign using HubSpot and other tools
• Work with Marketing Operations to follow-up on email responses from interested contacts
• Maintain a high deliverability standard through proper, engagement-based database and email list hygiene
• Stay up to date on relevant data privacy laws
• As needed, support with copywriting for campaigns other than email

Things We Are Looking For

The ideal candidate will be an out-of-the-box thinker, innovative, creative & curious in their project work, and highly organized.

• BS degree in Marketing, Communications, or Journalism or similar, or related field experience
• 3-7 years of relevant experience preferred
• Proven experience creating high-impact, unique marketing campaigns preferred
• Outstanding copywriting and copyediting abilities
• Experience with marketing automation software preferred
• Familiarity with HubSpot preferred
• B2B Marketing experience preferred
• Excellent project and time management skills
• Creative, empathetic, detail oriented
• Understanding of data privacy laws and email deliverability best practices

Benefits

• Salary Range: $55,000-$70,000 based on experience
• 20 days of PTO
• 12+ paid holidays
• Flexible Sick Day Policy
• Paid Maternity & Paternity Leave
• Comprehensive Health, Disability Life, Dental and Vision Plans
• 401(K) match & retirement plans
• Continued education reimbursement
• On-going training & development opportunities

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